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Hospital Organ Donation Campaign

2021 Hospital Campaign Continues Lifesaving Mission

1,659 Hospitals helped add 27,389 Donor Registrations between October 2020 and May 2021

While the nation’s health care community faced unprecedented changes and challenges related to COVID-19, the 2021 Hospital Campaign saw encouraging participation numbers. 1,659 small and large hospitals worked with donation organizations to promote organ, eye, and tissue donation and prompted 27,389 people to sign up to be donors! In the 10 years of the Hospital Campaign, partners have added more than 575,000 donor registrations—increasing the number of organs available for transplantation to improve the lives of others.

Acknowledging the ongoing challenges because of the pandemic, the HRSA Division of Transplantation recognized all 2021 Hospital Campaign partners at the platinum level.

2022 Hospital Campaign Begins October 1st

Creating Donation-Friendly Hospital Cultures

Hospitals, big and small, are invited to join the Hospital Campaign, beginning October 1, 2021! Become a part of the initiative that has encouraged over 575,000 Americans to become organ donors since 2011 and help create a donation-friendly culture in your hospital using our free tools and resources. Email us at donation@hrsa.gov if your hospital would like to join the Campaign!

How it works

Plan and track your hospital’s donation outreach activities using the Hospital Campaign Scorecard (PDF - 399 KB) and work with your donation organization to track the number of people who register as a result of your outreach. Submit your scorecard in May 2022 to earn recognition from HRSA’s Division of Transplantation and the campaign’s national partners.

Not part of a hospital or healthcare system? You can join, too! Any workplace can promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life (WPFL) program.

Review the resources below to get started. For more information about WPFL and the Hospital Campaign, email us at donation@hrsa.gov or visit the WPFL webpage.

Use the materials below to share your 2021 Hospital Campaign success:

Web Badges and Banners (ZIP - 830 KB)
Social Media Graphics (ZIP - 574 KB)
Screensavers (ZIP - 1 MB)
News Release Template (ENG) (DOCX - 69 KB) 
News Release Template (ESP) (DOCX - 70 KB) 
2021 Hospital Campaign Partner Roster (PDF - 1 MB)
Hospital Campaign Recognition Video: Long Version (3:04) – This long version includes lists of all participating organ procurement organizations, Donate Life America state teams, and hospital associations.
Hospital Campaign Recognition Video: Short Version (1:46) – This short version is appropriate for sharing widely with public audiences.

The 2022 Hospital Campaign runs until April 30, 2022. Hospitals and health care groups can enroll now. Hospitals that have participated in the past do not need to re-enroll. For enrollment and other information, contact donation@hrsa.gov.

Download the 2022 Scorecard (PDF - 399 KB) 

Get tips for starting your campaign. Read the Six Strategies for Success in the Hospital Campaign guide (PDF - 460 KB).

Campaign partners can use these outreach materials created specifically for the Hospital Campaign. Additional outreach materials and social media materials are available on organdonor.gov.

Register for upcoming webinars, access recent Hospital Campaign webinar recordings, and use video resources and tutorials to stay up to date, get inspired, and connect with the organ donation community.

Upcoming Webinars

COMING SOON: 2022 Hospital Campaign webinar dates and registration information!

Webinar Recordings

#NMDAM: Diversifying the Donor Pool, Empowering Minority Communities with Organ Donation Education & Access (August 18, 2021) 
View the recording

This webinar highlights National Minority Donor Awareness Month and shares ways to increase organ, eye, and tissue donations within diverse communities. Featured experts share their insights on promising strategies to increase organ donor access and education across minority communities and resources to remove barriers to minority organ donation.

Videos

COMING SOON: 2022 Hospital Campaign video resources! 

These groups support the Hospital Campaign. They provide planning advice, promote the campaign to their members, and recognize partners for their successes.

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing
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