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Hospital Organ Donation Campaign

2021 Hospital Campaign Continues Lifesaving Mission

1,659 Hospitals helped add 27,389 Donor Registrations between October 2020 and May 2021

While the nation’s health care community faced unprecedented changes and challenges related to COVID-19, the 2021 Hospital Campaign saw encouraging participation numbers. 1,659 small and large hospitals worked with donation organizations to promote organ, eye, and tissue donation and prompted 27,389 people to sign up to be donors! In the 10 years of the Hospital Campaign, partners have added more than 575,000 donor registrations—increasing the number of organs available for transplantation to improve the lives of others.

Acknowledging the ongoing challenges because of the pandemic, the HRSA Division of Transplantation recognized all 2021 Hospital Campaign partners at the platinum level.

2023 Hospital Campaign Begins October 1st

Creating Donation-Friendly Hospital Cultures

Hospitals, big and small, are invited to join the Hospital Campaign, beginning October 1, 2022! Become a part of the initiative that has encouraged over 575,000 Americans to become organ donors since 2011 and help create a donation-friendly culture in your hospital using our free tools and resources. Email us at donation@hrsa.gov if your hospital would like to join the Campaign!

How it works

Plan and track your hospital’s donation outreach activities using the Hospital Campaign Scorecard (PDF - 389 KB) work with your donation organization to track the number of people who register as a result of your outreach. Submit your scorecard in May 2023 to earn recognition from HRSA’s Division of Transplantation and the campaign’s national partners.

Not part of a hospital or healthcare system? You can join, too! Any workplace can promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life (WPFL) program.

Review the resources below to get started. For more information about WPFL and the Hospital Campaign, email us at donation@hrsa.gov or visit the WPFL webpage.

Use the materials below to share your 2022 Hospital Campaign success:

Web Badges (ZIP - 490 KB)
Social Media Graphics (ZIP - 2 MB)
Screensavers (ZIP - 5 MB)
New! Animated GIFs (ENG) (ZIP - 31 MB) 
New! Animated GIF (ESP) (ZIP - 35 MB)
News Release Template (ENG) (DOCX - 71 KB) 
News Release Template (ESP) (DOCX - 73 KB) 
2022 Hospital Campaign Partner Roster - Coming Soon
Hospital Campaign Recognition Video: Long Version - Coming Soon

The 2023 Hospital Campaign begins on October 1, 2022, and runs until April 30, 2023. Hospitals and health care groups can enroll and begin earning scorecard points now. Hospitals that have participated in the past do not need to re-enroll. For enrollment and other information, contact donation@hrsa.gov. Completed 2022 Hospital Campaign Scorecards were due on Wednesday, May 4, 2022. Hospital Campaign Scorecards for the 2023 campaign year will be due in May 2023. 

Download the Hospital Campaign Scorecard (PDF - 389 KB) 

Get tips for starting your campaign. Read the Six Strategies for Success in the Hospital Campaign guide (PDF - 449 KB).

Campaign partners can use these outreach materials created specifically for the Hospital Campaign. Additional outreach materials and social media materials are available on organdonor.gov.

Register for upcoming webinars, access recent Hospital Campaign webinar recordings, and use video resources and tutorials to stay up to date, get inspired, and connect with the organ donation community.

Upcoming Webinars

2023 Hospital Campaign webinar dates and information to be released soon! 

Webinar Recordings

Blooming with Hope: Celebrating the 2022 Hospital Campaign (May 25, 2022)
View the recording

This webinar concludes the 2022 Hospital Campaign and celebrates the achievements of our partners! Listen to campaign stories from hospital partners and organ donation professionals, learn about new campaign resources and the recognition timeline, and hear about impactful ways to boost new organ, eye, and tissue donor sign-ups in upcoming campaign years. An inspiring video collage showcases photos and videos from dozens of campaign participants across the country. 
 

Be The Expert: Strategize Your Hospital Campaign with Other Organ Donation Professionals (January 19, 2022)
View the recording 

This webinar brought our community of organ donation professionals together at the mid-point of the Hospital Campaign to brainstorm and strategize common questions, challenges, and experiences. In unique breakout sessions facilitated by members of the Hospital Campaign Leadership Team, small groups of attendees shared their insights and ideas. Choose a breakout session below or listen to all three. 

Session 1: Growing the Hospital Campaign from the Ground Up 
View the recording 

Session 2: Securing Leadership Buy-In for New and Existing Campaigns 
Coming Soon! 

Session 3: Thinking Outside the Box: Creative Strategies for Engagement and Acknowledgement 
View the recording 

Virtual Town Hall for Organ Donation Professionals (November 9, 2021)
View the recording

In this webinar, find out why and how to join the 2022 Hospital Campaign or learn how to raise your game with easy-to-implement best practices shared by donation professionals who are veterans of the campaign. Allegheny Health Network and the Center for Organ Recovery & Education also shared how they registered 1,000 donors in 24 hours with a digital tool that you can replicate.

2022 Hospital Campaign Kickoff Webinar (October 13, 2021)
View the recording 

Celebrate the official launch of the 2022 Hospital Campaign! This webinar shared important information about the Hospital Campaign, including an overview of the 2022 Hospital Campaign Scorecard, updated Hospital Campaign tools and resources, and important dates. Hospital Campaign partners also shared their best practices and offered ideas on how to leverage innovative digital strategies for increased registrations and engagement. 

#NMDAM: Diversifying the Donor Pool, Empowering Minority Communities with Organ Donation Education & Access (August 18, 2021) 
View the recording

This webinar highlights National Minority Donor Awareness Month and shares ways to increase organ, eye, and tissue donations within diverse communities. Featured experts share their insights on promising strategies to increase organ donor access and education across minority communities and resources to remove barriers to minority organ donation.

Videos

COMING SOON: New Hospital Campaign video resources! 

These groups support the Hospital Campaign. They provide planning advice, promote the campaign to their members, and recognize partners for their successes.

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing
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