2020 Hospital Campaign is underway
Creating donation-friendly hospital cultures across the U.S.
Any hospital, big or small, can join this life-saving initiative that’s added more than 492,000 donor registrations to state registries since 2011. During the 2019 Campaign, nearly 1,500 hospitals and workplaces worked with donation organizations to promote organ, eye, and tissue donation in their hospitals and communities and earned recognition from HRSA’s Division of Transplantation.
How it works
Earn points toward recognition for each scorecard activity your hospital completes and each new donor registration recorded. At the end of the campaign, hospitals earn bronze, silver, gold, or platinum recognition from HRSA.
Not part of a hospital or health care system? Any workplace can help promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life (WPFL) program. Learn more about WPFL.
Review the resources below to get started. For more information about WPFL and the Hospital Campaign, email firstname.lastname@example.org.
The 2020 Hospital Campaign runs October 1, 2019 through April 30, 2020. Hospitals and health care organizations can now enroll to participate. (Hospitals that have participated in past campaigns do not need to re-enroll.) Complete the Enrollment Form (PDF - 181 KB) and follow the instructions to submit. For questions about enrolling in the Hospital Campaign, contact email@example.com.
Download the 2020 Scorecard (PDF - 337 KB)
For help getting started, watch the This Is How You Do It video online.
For more tips for launching your campaign, read the Six Strategies for Success in the Hospital Campaign guide (PDF - 450 KB).
February 26, 2020, 2 p.m. EST
To join the webinar, launch Adobe Connect , dial 888-566-1292, and enter participant code 2501895 a few minutes prior to start time.
Webinar: 2020 Hospital Campaign Launch
Speakers on this webinar shared ideas and resources for how hospitals, hospital associations, OPOs, and eye banks can make a difference through the Hospital Campaign. The webinar also gives an overview of the campaign timeline and materials and answered attendees’ questions about the campaign.
Webinar: Hospital Campaign 101
This webinar gives an overview of the Hospital Campaign geared toward first-time participants. Speakers discuss the importance of the campaign, the campaign resources and timeline, and other introductory information.
Webinar: 2019 Hospital Campaign Wrap-Up and Celebration
Speakers on this webinar shared early results of the 2019 Hospital Campaign, with a focus on the number of hospitals participated and how many registrations were generated by campaign activities. Guest speakers shared how a rural hospital in New York collected more than 100 registrations. Webinar participants shared their own campaign success stories.
Webinar: Doing More in Donate Life Month—Easy Ideas for Action
Guest speakers on this webinar shared a variety of fun Hospital Campaign activities to try during Donate Life Month in April. Speakers also highlighted easy steps hospitals can take to earn recognition whether they’re just starting their campaign or working toward platinum.
Webinar: Gold Standard in Communication
Speakers on this webinar shared communications tactics that prompted 3,000 new donor registrations over a six-week period. Participants learned about a set of steps hospitals can take to go from silver to gold recognition and best practices for filming video with a smartphone.
Webinar: Sights on Silver
Participants on this webinar shared their successes from the first month of the campaign. Speakers outlined a pathway to go from bronze to silver recognition and answered participant questions.
2019 Hospital Campaign Launch Webinar
This webinar provided an overview of the 2019 Hospital Campaign timeline and materials. Speakers shared a method for hospital participants to reach bronze recognition in as little as a month and answered webinar attendees’ questions about the campaign.
2019 Hospital Campaign Coaching Webinar
This webinar serves as an introduction or refresher for donation and transplantation professionals and hospital staff and volunteers participating in the Hospital Campaign. Speakers provided an overview of campaign materials, including the scorecard, and answered participant questions.
Webinar: 2018 Hospital Campaign Wrap-Up and Celebration
Speakers in this webinar shared the preliminary results of the 2018 Hospital Campaign, with a look at how many hospitals earned recognition and which OPO service areas had hospitals patriciate. Webinar participants shared a variety of novel ideas for campaign activities to promote organ, eye, and tissue donation.
Webinar: Community Engagement through the Hospital Campaign
Speakers and participants attending this webinar (hospitals and organ procurement organizations) shared a variety of ideas for educating the public about organ, eye, and tissue donation through the Hospital Campaign.
These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.