Hospital Organ Donation Campaign

2018 Hospital Campaign Underway

Creating donation-friendly hospital cultures across the U.S.

Any hospital, big or small, can join this life-saving initiative that’s added 419,102 donor registrations to state registries since 2011. During the 2017 Campaign, more than 1,100 hospitals worked with donation organizations to promote organ, eye, and tissue donation in their hospitals and communities and received recognition from HHS’s Division of Transplantation.

Ready to get started?

The 2018 Campaign runs from Oct. 1, 2017 through April 30, 2018. Enroll (PDF - 181 KB), download the 2018 Campaign Scorecard (PDF - 333 KB), and begin planning your campaign roadmap.

How it Works. 

Earn points toward recognition for each scorecard activity your hospital completes and each new donor registration recorded. At the end of the campaign, hospitals earn platinum, gold, silver, or bronze recognition from HHS’s Division of Transplantation.

For more information or questions about the Hospital Campaign, contact donation@hrsa.gov.

Enroll now to participate in the 2018 Hospital Campaign (hospitals that have participated in past campaigns do not need to re-enroll.) Complete the Enrollment Form and follow instructions to submit. You will become a partner in the vital effort to promote donor awareness and registration and, by doing so, help increase the number of donors on your state’s donor registry. For questions about enrollment in the Hospital Campaign, contact donation@hrsa.gov.

See a full list of partners recognized during the 2017 Campaign here (PDF - 613 KB)

Use these materials to share news of your success in the 2017 Campaign. 

Web Badges (ZIP - 1.5 MB) 

Social Media Messages (ZIP - 1.2 MB) 

News Release Templates (ZIP - 1.7 MB)

View the Hospital Campaign “Thank You” video featuring Capt. Melissa Greenwald, Director of the Division of Transplantation. The video highlights the campaign’s successes in the 2017 Campaign. You can download a version of this video here.

A Christmas tree decorated with organ donation information was placed in the lobby of Crozer-Chester Medical Center. It’s pictured here with hospital staff and volunteers.

Crozer-Chester Medical Center in Upland, Pennsylvania, held Christmas in July last summer when they put a Christmas tree decorated with organ donation messages in the hospital lobby. Joell Alter, director of marketing and patient outreach services at Crozer-Keystone Health System, said he was blown away by how much conversation was started among patients, staff, and visitors because of the display. “I can’t recall a time when conversation about donation was not happening in the hospital lobby.”

 

NJSN Hospital and HUMC staff at 2014 Transplant Surgeon Designee Symposium for Chronic Kidney Disease

Hackensack University Medical Center (HUMC) was first to earn gold recognition in Phase IV. OPO partner New Jersey Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO Web pages.

 

Gold Award Ribbon cake

South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, donation flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital—a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread throughout the community thanks to the media and engagement tools. Now, 93 percent of the region's hospitals are enrolled in the campaign.

 

Jai’Wan and Cherisse
Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign by featuring patients waiting for organs in “Waiting to Live” video stories. “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs.

These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.

 

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • Donation and Transplantation Community of Practice
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing
Real Stories of Donation

Amalia

Amalia: Heart Recipient

"If not for her heart transplant, Amalia would have missed watching her family grow up….”

Read Amalia's full story >