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U.S. Department of Health and Human Services
U.S. Department of Health and Human Services

Hospital Organ Donation Campaign

Changes to 2020 Hospital Campaign due to COVID-19

To our Workplace Partners:

We recognize the current challenges arising from COVID-19, especially in hospitals and healthcare settings across the country. Thus, we acknowledge your time and efforts are primarily dedicated to your first priority: patient care and saving lives. We realize all other activities, including those for the Hospital Campaign, may need to be put on hold so as not to interfere with your efforts to minimize the effects of the virus. 

Based on input from several donation organization representatives throughout the country, as well as our liaison at the Association of Organ Procurement Organizations, we decided to make the following changes to the 2020 Hospital Campaign: 

  • The Campaign will continue through April 30 with only virtual activities to comply with social distancing practices outlined by the CDC. We also understand that some hospitals will suspend all Campaign activities to commit all resources to patient care.
  • HRSA will recognize all hospitals at the platinum level for the 2020 Hospital Campaign.

HRSA will host the 2020 Campaign Wrap-up Webinar at 2 p.m. ET on May 21 to celebrate your achievements and to feature inspiring stories from our campaign partners. We hope you will be able to join us.

We admire and appreciate your dedication to saving lives and our support in the 2020 Hospital Campaign.

If you have questions about these changes, please email us at

2020 Hospital Campaign is underway

Creating donation-friendly hospital cultures across the U.S.

Any hospital, big or small, can join this life-saving initiative that’s added more than 492,000 donor registrations to state registries since 2011. During the 2019 Campaign, nearly 1,500 hospitals and workplaces worked with donation organizations to promote organ, eye, and tissue donation in their hospitals and communities and earned recognition from HRSA’s Division of Transplantation.

How it works

Earn points toward recognition for each scorecard activity your hospital completes and each new donor registration recorded. At the end of the campaign, hospitals earn bronze, silver, gold, or platinum recognition from HRSA.

Not part of a hospital or health care system? Any workplace can help promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life (WPFL) program. Learn more about WPFL.

Review the resources below to get started. For more information about WPFL and the Hospital Campaign, email

The 2020 Hospital Campaign runs October 1, 2019 through April 30, 2020. Hospitals and health care organizations can now enroll to participate. (Hospitals that have participated in past campaigns do not need to re-enroll.) Complete the Enrollment Form (PDF - 181 KB) and follow the instructions to submit. For questions about enrolling in the Hospital Campaign, contact

Download the 2020 Scorecard (PDF - 338 KB)

For help getting started, watch the This Is How You Do It Exit disclaimer video online.


Thumbnail image of the Hospital Campaign Webinar: This is How You Do It

For more tips for launching your campaign, read the Six Strategies for Success in the Hospital Campaign guide (PDF - 450 KB).

Webinar Recording: Stewards of Health and Hope: Recognizing the 2020 WPFL Hospital Campaign Partners and their Achievements

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The 2020 Hospital Campaign broke records in hospital participation! Learn about this and other preliminary results announced during the May 21 Wrap-Up Webinar. Hear inspiring stories and best practices from the frontlines and watch a 4-minute video montage of your special moments. 

Webinar Recording: An Insider’s Guide to Boosting Community Connections

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How can you use ZIP code data to increase organ donor registrations in your community? Beaumont Hospital in Michigan explained its strategies to improve outreach. Also, the Organ Donation and Transplantation Alliance discussed its free resource guide and toolkit to enhance organ donor registry.

Webinar: 2020 Hospital Campaign Launch

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Speakers on this webinar shared ideas and resources for how hospitals, hospital associations, OPOs, and eye banks can make a difference through the Hospital Campaign. The webinar also gives an overview of the campaign timeline and materials and answered attendees’ questions about the campaign.

Webinar: Hospital Campaign 101

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This webinar gives an overview of the Hospital Campaign geared toward first-time participants. Speakers discuss the importance of the campaign, the campaign resources and timeline, and other introductory information. 

Webinar: 2019 Hospital Campaign Wrap-Up and Celebration

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Speakers on this webinar shared early results of the 2019 Hospital Campaign, with a focus on the number of hospitals participated and how many registrations were generated by campaign activities. Guest speakers shared how a rural hospital in New York collected more than 100 registrations. Webinar participants shared their own campaign success stories.

Webinar: Doing More in Donate Life Month—Easy Ideas for Action

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Guest speakers on this webinar shared a variety of fun Hospital Campaign activities to try during Donate Life Month in April. Speakers also highlighted easy steps hospitals can take to earn recognition whether they’re just starting their campaign or working toward platinum.

Webinar: Gold Standard in Communication

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Speakers on this webinar shared communications tactics that prompted 3,000 new donor registrations over a six-week period. Participants learned about a set of steps hospitals can take to go from silver to gold recognition and best practices for filming video with a smartphone.

Webinar: Sights on Silver

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Participants on this webinar shared their successes from the first month of the campaign. Speakers outlined a pathway to go from bronze to silver recognition and answered participant questions.

2019 Hospital Campaign Launch Webinar

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This webinar provided an overview of the 2019 Hospital Campaign timeline and materials. Speakers shared a method for hospital participants to reach bronze recognition in as little as a month and answered webinar attendees’ questions about the campaign.

2019 Hospital Campaign Coaching Webinar

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This webinar serves as an introduction or refresher for donation and transplantation professionals and hospital staff and volunteers participating in the Hospital Campaign. Speakers provided an overview of campaign materials, including the scorecard, and answered participant questions.

Webinar: 2018 Hospital Campaign Wrap-Up and Celebration

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Speakers in this webinar shared the preliminary results of the 2018 Hospital Campaign, with a look at how many hospitals earned recognition and which OPO service areas had hospitals patriciate. Webinar participants shared a variety of novel ideas for campaign activities to promote organ, eye, and tissue donation.

Webinar: Community Engagement through the Hospital Campaign

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Speakers and participants attending this webinar (hospitals and organ procurement organizations) shared a variety of ideas for educating the public about organ, eye, and tissue donation through the Hospital Campaign.

Campaign partners can use a variety of outreach materials created specifically for the Hospital Campaign.

Partners are also welcome to use’s other outreach materials and social media materials.

These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing

Use these materials to publicize your success in the 2020 Hospital Campaign.

Web Badges and Banners (ZIP – 790 KB)

Social Media Graphics (ZIP – 375 KB)

News Release Templates - Coming Soon!

List of All Partners Recognized - Coming Soon!

Hospital Campaign “Thank You” Video HRSA Exit Disclaimer - Campaign Results Video: New this year, a shortened version of the “Thank You” video that shows the impact of the national campaign and encourages members of the public to say ‘yes’ to organ, eye, and tissue donation. 

Date Last Reviewed:
Real Stories of Donation

Photo of Amalia, heart recipient
Amalia: Heart Recipient

"If not for her heart transplant, Amalia would have missed watching her family grow up….”

Read Amalia's full story >