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U.S. Department of Health and Human Services
U.S. Department of Health and Human Services

Hospital Organ Donation Campaign

2020 Hospital Campaign Breaks Participation Record

1,700 Hospitals helped add 59,000 Donor Registrations between October 2019 and May 2020

Despite the challenges faced by the healthcare community in early 2020, the Hospital Campaign saw record participation numbers. 1,700 small and large hospitals worked with donation organizations to promote organ, eye, and tissue donation and prompted 59,000 people to sign up to be donors! In the nine years of the Hospital Campaign, partners have added more than 552,000 donor registrations—increasing the number of organs available for transplantation to improve the lives of others.

Acknowledging the challenges due to the pandemic, the HRSA Division of Transplantation recognized all 2020 Hospital Campaign partners at the platinum level. 

2021 Hospital Campaign Begins October 1st

Creating Donation-Friendly Hospital Cultures 

Hospitals, big and small, are invited to join the Hospital Campaign during its 10th Anniversary Year, beginning October 1, 2020! Become a part of the initiative that has encouraged over 552,000 Americans to become organ donors since 2011 and help create a donation-friendly culture in your hospital using our free tools and resources. Email us at if your hospital would like to join the Campaign!

How it works

Plan and track your hospital’s donation outreach activities using the Hospital Campaign Scorecard (PDF - 376 KB) and work with your donation organization to track the number of people who register as a result of your outreach. Submit your scorecard in May 2021 to earn recognition from HRSA’s Division of Transplantation and the campaign’s national partners. HRSA will recognize all participants at the platinum level this year due to the pandemic.

Not part of a hospital or healthcare system? You can join, too! Any workplace can promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life (WPFL) program. 

Review the resources below to get started. For more information about WPFL and the Hospital Campaign, email us at or visit the WPFL webpage.

The 2021 Hospital Campaign runs October 1, 2020 through April 30, 2021. Hospitals and health care organizations can now enroll to participate (Hospitals that have participated in past campaigns do not need to re-enroll.) To enroll or ask questions, contact

Download the 2021 Scorecard (PDF - 376 KB)

For more tips for launching your campaign, read the Six Strategies for Success in the Hospital Campaign guide (PDF - 450 KB).

Webinar Recording: 2021 Hospital Campaign Town Hall 

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This Town Hall webinar reviewed the 2021 campaign timeline, activities, and recognition; provided details on a collaboration between three OPOs and Advocate Aurora Health to engage the system’s hospitals in Illinois and Wisconsin; shared LiveOnNY’s virtual Organ Donor Enrollment Day plans; and introduced other virtual ideas for engaging hospital partners.

Webinar Recording: Stewards of Health and Hope: Recognizing the 2020 WPFL Hospital Campaign Partners and their Achievements

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The 2020 Hospital Campaign broke records in hospital participation! Learn about this and other preliminary results announced during the May 21 Wrap-Up Webinar. Hear inspiring stories and best practices from the frontlines and watch a 4-minute video montage of your special moments. 

Webinar Recording: An Insider’s Guide to Boosting Community Connections

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How can you use ZIP code data to increase organ donor registrations in your community? Beaumont Hospital in Michigan explained its strategies to improve outreach. Also, the Organ Donation and Transplantation Alliance discussed its free resource guide and toolkit to enhance organ donor registry.

Webinar: 2020 Hospital Campaign Launch

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Speakers on this webinar shared ideas and resources for how hospitals, hospital associations, OPOs, and eye banks can make a difference through the Hospital Campaign. The webinar also gives an overview of the campaign timeline and materials and answered attendees’ questions about the campaign.

Webinar: Hospital Campaign 101

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This webinar gives an overview of the Hospital Campaign geared toward first-time participants. Speakers discuss the importance of the campaign, the campaign resources and timeline, and other introductory information. 

Webinar: 2019 Hospital Campaign Wrap-Up and Celebration

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Speakers on this webinar shared early results of the 2019 Hospital Campaign, with a focus on the number of hospitals participated and how many registrations were generated by campaign activities. Guest speakers shared how a rural hospital in New York collected more than 100 registrations. Webinar participants shared their own campaign success stories.

Webinar: Doing More in Donate Life Month—Easy Ideas for Action

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Guest speakers on this webinar shared a variety of fun Hospital Campaign activities to try during Donate Life Month in April. Speakers also highlighted easy steps hospitals can take to earn recognition whether they’re just starting their campaign or working toward platinum.

Webinar: Gold Standard in Communication

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Speakers on this webinar shared communications tactics that prompted 3,000 new donor registrations over a six-week period. Participants learned about a set of steps hospitals can take to go from silver to gold recognition and best practices for filming video with a smartphone.

Webinar: Sights on Silver

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Participants on this webinar shared their successes from the first month of the campaign. Speakers outlined a pathway to go from bronze to silver recognition and answered participant questions.

2019 Hospital Campaign Launch Webinar

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This webinar provided an overview of the 2019 Hospital Campaign timeline and materials. Speakers shared a method for hospital participants to reach bronze recognition in as little as a month and answered webinar attendees’ questions about the campaign.

2019 Hospital Campaign Coaching Webinar

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This webinar serves as an introduction or refresher for donation and transplantation professionals and hospital staff and volunteers participating in the Hospital Campaign. Speakers provided an overview of campaign materials, including the scorecard, and answered participant questions.

Webinar: 2018 Hospital Campaign Wrap-Up and Celebration

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Speakers in this webinar shared the preliminary results of the 2018 Hospital Campaign, with a look at how many hospitals earned recognition and which OPO service areas had hospitals patriciate. Webinar participants shared a variety of novel ideas for campaign activities to promote organ, eye, and tissue donation.

Webinar: Community Engagement through the Hospital Campaign

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Speakers and participants attending this webinar (hospitals and organ procurement organizations) shared a variety of ideas for educating the public about organ, eye, and tissue donation through the Hospital Campaign.

Campaign partners can use a variety of outreach materials created specifically for the Hospital Campaign.

Partners are also welcome to use’s other outreach materials and social media materials.

These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing

Use the materials below to share your 2020 Hospital Campaign success:

Web Badges and Banners (ZIP – 790 KB)

Social Media Graphics (ZIP – 375 KB)

News Release Templates - (ZIP – 120 KB)

2020 Hospital Campaign Partner Roster (PDF – 1.7 MB)

The following hospitals and community partners earned recognition for educating their communities about organ, eye, and tissue donation during the 2020 Hospital Campaign. Partners worked closely with organ procurement organizations (OPOs), Donate Life America (DLA) state teams, and state hospital associations to generate more than 59,600 donor registrations between October 1, 2019 and April 30, 2020. OPO, DLA, and hospital association participation is indicated in the title line for each state. The number of partners recognized in each OPO service area is listed beginning on page 45. 

Hospital Campaign “Thank You” Video (2:52) HRSA Exit Disclaimer Share this recognition video with your colleagues and partner donation organizations and hospitals in your community. The video includes a list of participating Organ Procurement Organizations, Donate Life America state teams, and state hospital associations.

Say Yes to Organ Donation (1:22) HRSA Exit Disclaimer Share this shorter version of the recognition video with partner organizations and the general public. 

Date Last Reviewed:
Real Stories of Donation

Photo of Amalia, heart recipient
Amalia: Heart Recipient

"If not for her heart transplant, Amalia would have missed watching her family grow up….”

Read Amalia's full story >