Hospital Organ Donation Campaign

Record Number of Hospitals Participate in 2018 Campaign

More than 1,200 hospitals across the country participated in the 2018 Hospital Organ Donation Campaign to promote organ, eye, and tissue donation. This reflects a 9% increase over last year’s campaign participation. Participants included small and rural hospitals, transplant centers and large health care systems. Working with donation organizations and state hospital associations, the hospitals conducted registration and awareness activities in their facilities and communities between October 2017 and April 2018. During this time, they added 23,700 donor registrations to state registries and the Puerto Rico registry, which includes registrations from the U.S. Virgin Islands. The campaign has generated 443,430 registrations since its inception in 2011.

Hospitals that reached certain benchmarks for conducting activities will be recognized by HRSA and the campaign’s national partners in the coming months.

Not part of a hospital or health care system? Any workplace can help promote organ, eye, and tissue donation as part of HRSA’s Workplace Partnership for Life program. Learn more about WPFL.

For more information or questions about the Hospital Campaign, contact donation@hrsa.gov.

Hospitals and health care organizations can enroll now to participate in the 2019 Hospital Campaign. (Hospitals that have participated in past campaigns do not need to re-enroll.) Complete the Enrollment Form and follow instructions to submit. You will become a partner in the vital effort to promote donor awareness and help increase the number of donors on donor registries. For questions about enrollment in the Hospital Campaign, contact donation@hrsa.gov.

Use these materials to share news of your success in the 2018 Campaign.

Web Badges and Banners (zip – 1.7 MB)

Social Media Graphics (zip – 1 MB)

News Release Templates (zip – 1.7 MB)

The 2019 Hospital Campaign will begin October 1, 2018 and run through April 30, 2019. Start planning your campaign now with the Six Strategies for Success in the Hospital Campaign guide (PDF - 127 KB).

Want to read and hear about Hospital Campaign partners and how they promote organ, eye, and tissue donation? Read the stories here and view past webinars where all partners are welcome to tell their good news stories.

A Christmas tree decorated with organ donation information was placed in the lobby of Crozer-Chester Medical Center. It’s pictured here with hospital staff and volunteers.

Crozer-Chester Medical Center in Upland, Pennsylvania, held Christmas in July last summer when they put a Christmas tree decorated with organ donation messages in the hospital lobby. Joell Alter, director of marketing and patient outreach services at Crozer-Keystone Health System, said he was blown away by how much conversation was started among patients, staff, and visitors because of the display. “I can’t recall a time when conversation about donation was not happening in the hospital lobby.”

 

NJSN Hospital and HUMC staff at 2014 Transplant Surgeon Designee Symposium for Chronic Kidney Disease

Hackensack University Medical Center (HUMC) was first to earn gold recognition in Phase IV. OPO partner New Jersey Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO Web pages.

 

Webinar: Community Engagement through the Hospital Campaign
View the recording.

Speakers and participants attending this webinar (hospitals and organ procurement organizations) shared a variety of ideas for educating the public about organ, eye, and tissue donation through the Hospital Campaign.

Upcoming Webinar:
2018 Hospital Campaign Wrap-Up and Celebration
May 23, 2018; 2:00-3:00 p.m. EDT
Go to https://hrsa.connectsolutions.com/wpfl_webinars
Dial 888.566.1292, participant code 7815893

These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.

 

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • Donation and Transplantation Community of Practice
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing
Real Stories of Donation

Amalia

Amalia: Heart Recipient

"If not for her heart transplant, Amalia would have missed watching her family grow up….”

Read Amalia's full story >