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Hospital Organ Donation Campaign

2019 Hospital Campaign Ends April 30

Creating donation-friendly hospital cultures across the U.S.

Any hospital, big or small, can join this life-saving initiative that has collected 443,427 donor registrations since 2011. During the 2018 Campaign, more than 1,200 hospitals worked with donation organizations to promote organ, eye, and tissue donation in their hospitals and communities and received recognition from HRSA’s Division of Transplantation.

How it works

Earn points toward recognition for each scorecard activity your hospital completes and each new donor registration recorded between October 1, 2018 and April 30, 2019. At the end of the campaign, hospitals earn platinum, gold, silver, or bronze recognition from HRSA.

For more information or questions about the Hospital Campaign, contact

The 2019 Hospital Campaign runs October 1, 2018, through April 30, 2019.

If this is your first time participating in the campaign, download and complete the Enrollment Form and follow the instructions to submit.

Download the 2019 Scorecard (PDF - 336 KB)

For help getting started, watch the This Is How You Do It Exit disclaimer video online or download a copy.


Thumbnail image of the Hospital Campaign Webinar: This is How You Do It

For more tips for launching your campaign, read the Six Strategies for Success in the Hospital Campaign guide (PDF - 450 KB).

Upcoming Webinars

2019 Hospital Campaign Wrap-Up and Celebration Webinar
May 22, 2019
2 p.m. EDT

To join the webinar, launch Adobe Connect Exit disclaimer, dial 888-566-1219, and enter passcode 7815893 a few minutes before start time.

Webinar: Doing More in Donate Life Month—Easy Ideas for Action

View the recording HRSA Exit Disclaimer

Guest speakers on this webinar shared a variety of fun Hospital Campaign activities to try during Donate Life Month in April. Speakers also highlighted easy steps hospitals can take to earn recognition whether they’re just starting their campaign or working toward platinum.

Webinar: Gold Standard in Communication

View the recording HRSA Exit Disclaimer

Speakers on this webinar shared communications tactics that prompted 3,000 new donor registrations over a six-week period. Participants learned about a set of steps hospitals can take to go from silver to gold recognition and best practices for filming video with a smartphone.

Webinar: Sights on Silver

View the recording HRSA Exit Disclaimer

Participants on this webinar shared their successes from the first month of the campaign. Speakers outlined a pathway to go from bronze to silver recognition and answered participant questions.

2019 Hospital Campaign Launch Webinar

View the recording HRSA Exit Disclaimer

This webinar provided an overview of the 2019 Hospital Campaign timeline and materials. Speakers shared a method for hospital participants to reach bronze recognition in as little as a month and answered webinar attendees’ questions about the campaign.

2019 Hospital Campaign Coaching Webinar

View the recording HRSA Exit Disclaimer

This webinar serves as an introduction or refresher for donation and transplantation professionals and hospital staff and volunteers participating in the Hospital Campaign. Speakers provided an overview of campaign materials, including the scorecard, and answered participant questions.

Webinar: 2018 Hospital Campaign Wrap-Up and Celebration

View the recording HRSA Exit Disclaimer

Speakers in this webinar shared the preliminary results of the 2018 Hospital Campaign, with a look at how many hospitals earned recognition and which OPO service areas had hospitals patriciate. Webinar participants shared a variety of novel ideas for campaign activities to promote organ, eye, and tissue donation.

Webinar: Community Engagement through the Hospital Campaign

View the recording HRSA Exit Disclaimer

Speakers and participants attending this webinar (hospitals and organ procurement organizations) shared a variety of ideas for educating the public about organ, eye, and tissue donation through the Hospital Campaign.

Campaign partners can use a variety of outreach materials created specifically for the Hospital Campaign.

Partners are also welcome to use’s other outreach materials and social media materials.

These associations and organizations support the Hospital Campaign by offering planning advice, promoting the campaign to their members, and recognizing partners for their successes in the campaign.

  • American Hospital Association
  • American Society of Transplantation
  • American Society of Transplant Surgeons
  • Association for Multicultural Affairs in Transplantation
  • Association of Organ Procurement Organizations
  • Donate Life America
  • International Transplant Nurses Society
  • NATCO, The Organization for Transplant Professionals
  • Organ Donation and Transplantation Alliance
  • United Network for Organ Sharing

Use these materials to share news of your success in the 2018 Campaign.

Web Badges and Banners (ZIP - 1.7 MB)

Social Media Graphics (ZIP - 1 MB)

News Release Templates (ZIP - 1.7 MB)

List of All Partners Recognized (PDF - 715 KB)

List of Small and Rural Partners Recognized (PDF - 226 KB)

Hospital Campaign "Thank You" Video Exit disclaimer

Real Stories of Donation

Photo of Amalia, heart recipient
Amalia: Heart Recipient

"If not for her heart transplant, Amalia would have missed watching her family grow up….”

Read Amalia's full story >