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Launched in June 2011, the Workplace Partnership for Life (WPFL) Hospital Campaign brings organ, eye, and tissue donation organizations together with hospitals to create fun donation registration drives, social media campaigns, and other events to raise awareness and increase donor registration within the hospital's facilities and local community. As a highly credible source for health information, hospitals have a unique ability to educate patients, visitors, staff, vendors, and the entire hospital community about the importance of organ donor registration. A very successful organ donation registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) has been the inspiration for this national campaign. |
The Workplace Partnership for Life (WPFL) Hospital Campaign Stories
Small but Mighty! 25-bed Howard Memorial Hospital in Arkansas kicked off its WPFL Hospital Campaign April 2nd and made a big impact with the 50 staff and community members in attendance. Al Morvin of Arkadelphia shared the story of his 19-year-old son, Matthew, who was an organ and tissue donor in August 2011. Morvin told attendees “when the ARORA lady spoke to us about donation it was the first bit of relief I had felt since the whole ordeal began.” The local Chamber of Commerce helped sponsor the event. The hospital plans to make the celebration an annual event. (Pictured above, left: Winner of the hospital-sponsored Dierks High School essay contest read her essay at the kickoff and received a $100 prize.) Gift of Life Michigan and the Michigan Health & Hospital Association are finding fresh ways to engage hospitals in their campaign, which aims to register 6,000 donors on the Michigan Organ Donor Registry through 2013. “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz. One idea is to organize some healthy competition between hospitals on the state’s west side to see who can register the most donors before the Transplant Games of America near Grand Rapids in July 2012. They’ve also created “Waiting to Live” video stories, of patients waiting for organs, which hospitals are showing during their donor drives in celebration of Donate Life Month in April. Miner-Swartz also said support from Henry Ford Hospital in Detroit has been critical. The hospital is posting the registration web address on its home page and sending emails encouraging their employees to register. (Pictured above, center: Jai’Wan Davis-Harbor, 11, and his mother Cherisse, are featured in one of Gift of Life Michigan’s “Waiting to Live” video stories.) University Health System in San Antonio launched a "3,000 in 3" Employee Donor Designation Campaign in February. Working with the Texas Organ Sharing Alliance, Allograft Resources, and the San Antonio Eye Bank, they hope to register 3,000 employees on the Donate Life Texas registry within three months. The campaign, which runs through April 25, supports WPFL’s “Let Life Bloom” Hospital Campaign and Donate Life America’s 20 million in 2012 Campaign.(Pictured above, right: University Hospital’s CEO, Tim Brierty, and health system and procurement organization leaders link hands during the kick-off of their "3,000 in 3" Employee Donor Designation Campaign.) |
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