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U.S. Government Information on Organ and Tissue Donation and Transplantation
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About the Campaign

The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.

This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.

Read press releases about the Hospital Organ Donation Campaign.

Workplace Partnership for Life campaign gets major support from hospitals AHA Partners with HRSA on Organ Donor Registration Campaign External Web Site Policy 

Hospital Campaign Begins Phase IV

Campaign reaches 327,815 donor designations through Phases I - III

This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation.  As we begin Phase IV of the Hospital Campaign, 1,286 hospitals and transplant centers are enrolled, along with 54 OPOs, 26 hospital associations, and 24 DLAs—working together in communities and across states to promote donor awareness and enrollment.  

Phase IV began in August 2014 and continues through April 2015, with the goals of 100,000 registry enrollments, expanding the number of enrolled advocates, and boosting active participation among enrollees.

In Phase III, 538 hospitals, transplant centers, state hospital associations, OPOs, and DLAs earned gold, silver, or bronze recognition for conducting hospital and community activities that promoted enrollment in state organ donor registries.  See the full list of partners recognized.

Now, Phase IV offers partners another opportunity to earn recognition.  The updated Hospital Campaign Toolkit materials offered below include the campaign guide and scorecard, featuring more than 40 ideas for activities and providing an easy way to record actions and earn points, as well as templates for letters/emails, PSAs, newsletter items, and presentations.  The enrollment form, results reporting form, recognition certificates, and the campaign logo are also available here.

If you are seeking additional information or have questions on enrollment in the Hospital Campaign, contact

Hospital Campaign Toolkit

Enroll today and become a Hospital Campaign Partner.

Campaign Stories: Partners in Action

Small but Mighty!  25-bed Howard Memorial Hospital in Arkansas celebrated its Hospital Campaign at an event that the local Chamber of Commerce helped sponsor.  Al Morvin of Arkadelphia shared the story of his 19-year-old son, Matthew, an organ and tissue donor.  Morvin told attendees “when the ARORA lady spoke to us about donation it was the first bit of relief I had felt since the whole ordeal began.”  (Pictured: Winner of the hospital-sponsored Dierks High School essay contest read her essay at the kickoff and received a $100 prize.)
Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign.  “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs, for hospitals to show during donor drives.  Miner-Swartz reported that support from Henry Ford Hospital in Detroit has been critical – the hospital posted the registration web address on its home page and sent emails encouraging employees to register.  (Pictured:  Jai’Wan Davis-Harbor, 11, and his mother Cherisse, appearing in one of Gift of Life Michigan’s “Waiting to Live” video stories.)
As part of the Hospital Campaign, University Health System in San Antonio launched a "3,000 in 3" Employee Donor Designation Campaign, working with the Texas Organ Sharing Alliance, Allograft Resources, and the San Antonio Eye Bank to register 3,000 employees in three months on the Donate Life Texas registry.  (Pictured: University Hospital’s CEO, Tim Brierty, and health system and procurement organization leaders linking hands during the kick-off of their "3,000 in 3" Employee Donor Designation Campaign.)

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