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U.S. Government Information on Organ and Tissue Donation and Transplantation
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About the Campaign

The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.

This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.

Read press releases about the Hospital Organ Donation Campaign.

Workplace Partnership for Life campaign gets major support from hospitals AHA Partners with HRSA on Organ Donor Registration Campaign External Web Site Policy 

Hospital Campaign Phase V Is Officially Underway

The Hospital Campaign is now in its 5th phase and hospitals and transplant centers around the country are working to promote organ, eye, and tissue donation by conducting awareness and registry events in their hospitals and communities. They are supported by their OPOs, Donate Life America state teams, and hospital associations.

Campaign participants have the opportunity to earn bronze, silver, gold, and for the first time, platinum level recognition from HRSA and the Campaign’s national partners. The Campaign scorecard offers more than 40 activity ideas. Hospitals and transplant centers earn points toward recognition for each activity completed between May 1, 2015 and April 30, 2016. If your hospital or transplant center hasn’t been part of this important campaign to increase organ donor designations, join now.

Campaign Stories: Partners in Action

Hackensack University Medical Center earned Phase IV’s first Gold recognition. OPO partner NJ Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO web pages. (Pictured, from left: Maria Moreno, NJSN Hospital Services Manager, and HUMC staff member Christine Palms at 2014 Transplant Surgeon Designee Symposium for Chronic Kidney Disease Healthcare.)
South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital-a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread through the community thanks to the media and engagement tools. Now, 93% of the region's hospitals are enrolled in the campaign. (Pictured: "Gold Award Ribbon" cake, presented to the coordinating team and Hospital CEOs when receiving WPFL recognition award.)
Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign.  “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs, for hospitals to show during donor drives.   (Pictured:  Jai’Wan Davis-Harbor, 11, and his mother Cherisse, appearing in one of Gift of Life Michigan’s “Waiting to Live” video stories.)

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