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About the Campaign
The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.
This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.
Read press releases about the Hospital Organ Donation Campaign.
Hospital Campaign Phase IV
327,815 donor designations in years 1-3
Phase IV of the Hospital Campaign has reached a very successful conclusion, with hospitals and transplant centers achieving a 30 percent increase in enrollment and a 56 percent increase in recognition earned for conducting activities promoting donor registration in state organ donor registries. This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation.
Phase IV enrollment included:
For their excellent work during Phase IV, 736 hospitals and transplant centers earned gold, silver, or bronze recognition. See the full list of partners recognized (PDF - 110 KB).
Phase V Planning Begins
Planning is underway for Phase V, to be launched this August. A special enrollment push will focus on supporting OPOs in engaging small/rural critical access hospitals in the campaign by providing the turn-key resources needed to enable facilities with fewer staff to participate. Also viewed as key to the success of Phase V is increasing enrollment and participation among hospital associations, transplant centers, and Donate Life America state teams. To support OPOs with hospital engagement, especially in the areas of hospital volunteer involvement and community outreach, new resources are being prepared for the campaign toolkit.
Not yet enrolled in the Hospital Campaign? To join, simply complete the Enrollment Form and follow instructions to submit. You will become a partner in the vital effort to promote donor awareness among staff, patients, visitors, and community members regarding the critical need for organ, eye, and tissue donors and by doing so, increase the number of potential donors on your state’s donor registry. For more information, or questions about enrollment in the Hospital Campaign, contact firstname.lastname@example.org.
Campaign Stories: Partners in Action