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U.S. Government Information on Organ and Tissue Donation and Transplantation
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About the Campaign

The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.

This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.

Read press releases about the Hospital Organ Donation Campaign.

Workplace Partnership for Life campaign gets major support from hospitals AHA Partners with HRSA on Organ Donor Registration Campaign External Web Site Policy 

Hospital Campaign Phase IV

327,815 donor designations in years 1-3

Phase IV of the Hospital Campaign has reached a very successful conclusion, with hospitals and transplant centers achieving a 30 percent increase in enrollment and a 56 percent increase in recognition earned for conducting activities promoting donor registration in state organ donor registries. This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation.

Phase IV enrollment included:

  • 1,660 hospitals and transplant centers
  • 58 organ procurement organizations – 100 percent enrollment of OPOs
  • 25 Donate Life America partners
  • 26 hospital associations

For their excellent work during Phase IV, 736 hospitals and transplant centers earned gold, silver, or bronze recognition. See the full list of partners recognized (PDF - 110 KB).

View or download the Hospital Campaign “Thank You” video featuring Admiral Sarah Linde, Assistant Surgeon General of the United States. The video highlights the campaign’s National Partners and enrolled hospital associations, Donate Life America affiliates, and organ procurement organizations, culminating with a scrolling list showing all OPOs earning Phase IV recognition.


Phase V Launches with Special Webinar

Oct. 28, 2015, 2-3 p.m. ET

Click to Join

Phase V will launch officially on a webinar Oct. 28, 2015, but hospitals can begin conducting organ donation awareness and enrollment activities immediately. Activities conducted between May 1, 2015 and April 30, 2016 can be counted toward Phase V recognition. Use the Ideas for Action (PDF - 27 KB) guide to begin.

On the October webinar, HRSA will introduce new Phase V features such as a special enrollment push focused on supporting OPOs in engaging small/rural critical access hospitals in the campaign by providing the turn-key resources needed to enable facilities with fewer staff to participate.

Not yet enrolled in the Hospital Campaign? To join, simply complete the Enrollment Form and follow instructions to submit. You will become a partner in the vital effort to promote donor awareness among staff, patients, visitors, and community members regarding the critical need for organ, eye, and tissue donors and by doing so, increase the number of potential donors on your state’s donor registry. For more information, or questions about enrollment in the Hospital Campaign, contact


Campaign Stories: Partners in Action

Hackensack University Medical Center earned Phase IV’s first Gold recognition. OPO partner NJ Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO web pages. (Pictured, from left: Maria Moreno, NJSN Hospital Services Manager, and HUMC staff member Christine Palms at 2014 Transplant Surgeon Designee Symposium for Chronic Kidney Disease Healthcare.)
South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital-a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread through the community thanks to the media and engagement tools. Now, 93% of the region's hospitals are enrolled in the campaign. (Pictured: "Gold Award Ribbon" cake, presented to the coordinating team and Hospital CEOs when receiving WPFL recognition award.)
Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign.  “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs, for hospitals to show during donor drives.   (Pictured:  Jai’Wan Davis-Harbor, 11, and his mother Cherisse, appearing in one of Gift of Life Michigan’s “Waiting to Live” video stories.)

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