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U.S. Government Information on Organ and Tissue Donation and Transplantation
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Phase V Wrap-up Webinar

May 25, 2016

Preliminary results from Phase V, a presentation of Donor Network of Arizona’s Health Care for Hope campaign, and Phase V report outs from partners across the country.

View the webinar here.

Donation and Transplantation 101

Feb. 24, 2016

An overview of donation and transplantation, including how the process works, facts and myths, and resources for donation advocates. Ideal for volunteers and advocates who want to know more about transplantation.

View the webinar here.

Campaign Orientation/Coaching

Dec. 16, 2015

A review of the campaign scorecard and communication templates with a “best way to get started” tutorial from CORE and small hospital partner Meadville Medical Center.

View the webinar here

Campaign Best Practices

March 16, 2016

Details of Nevada Donor Network’s campaign which includes the involvement of the first federal medical center in the campaign and tips from LifeLink of Florida on building a robust Hospital campaign, step by step.

View the webinar here.

Jan. 20, 2016

Description of how a small/rural Minnesota hospital reached gold in the campaign with LifeSource and details of LifeLink of Puerto Rico's social media campaign that enrolled 4,000 donor registrations.

View the webinar here.

Nov. 18, 2015

Highlights from Wisconsin Donor Network’s Phase IV recognition, best practices spotlight on New England Organ Bank, and success stories from two small/rural and critical access hospitals.

View the webinar here

Campaign Launch

Oct. 28, 2015

Phase V of the Hospital Campaign officially launched with a review of Phase V scorecard and a best practices spotlight on Carolina Donor Services.

View the webinar here


About the Campaign

The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.

This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.

Read press releases about the Hospital Organ Donation Campaign.

Workplace Partnership for Life campaign gets major support from hospitals AHA Partners with HRSA on Organ Donor Registration Campaign External Web Site Policy 

Phase V Results: 1,000+ Partners Registered 43,932 Donors

Phase V proved to be the most successful phase to date for participation in the National Hospital Campaign, with a 40 percent increase over the previous phase in the number of hospitals that submitted scorecards. More than 1,000 hospitals, hospital associations, and donation organizations participated and registered 43,932 donors nationwide.

The numbers were boosted by first timers who made up 36 percent of those who submitted scorecards. In addition, 26 percent of scorecards came from small/rural hospitals, a special focus of this phase. Overall, it was an exciting, successful effort by so many. Congrats to all!

Planning is underway for Phase VI. Stay tuned.

Campaign Stories: Partners in Action

Hackensack University Medical Center earned Phase IV’s first Gold recognition. OPO partner NJ Sharing Network staff promoted the value of early goal setting, team and coalition building, and fostering healthy competition among hospitals. HUMC’s media outreach, registry tables, new employee orientation, and critical care committee presentations propelled the campaign with opportunities for individuals to learn about donation and join a donor registry. The team’s social media generated campaign buzz and drove traffic to hospital and OPO web pages. (Pictured, from left: Maria Moreno, NJSN Hospital Services Manager, and HUMC staff member Christine Palms at 2014 Transplant Surgeon Designee Symposium for Chronic Kidney Disease Healthcare.)
South Texas Health System, partnering with the Texas Organ Sharing Network and its own South Texas Transplant Center, continued existing donor awareness programs and launched new ones. Donor drives, flag raising events, donor recognitions, and community health events were held throughout the system. Efforts reached beyond the hospital-a motorcycle club raised a donor flag at city hall and honored a member as the first "registered" donor in the Rio Grande Valley in 2013. Word of the campaign and the critical need for donors spread through the community thanks to the media and engagement tools. Now, 93% of the region's hospitals are enrolled in the campaign. (Pictured: "Gold Award Ribbon" cake, presented to the coordinating team and Hospital CEOs when receiving WPFL recognition award.)
Gift of Life Michigan and the Michigan Health & Hospital Association found fresh ways to engage hospitals in their campaign.  “New ideas are key right now,” said Gift of Life’s Betsy Miner-Swartz, citing “Waiting to Live” video stories featuring patients waiting for organs, for hospitals to show during donor drives.   (Pictured:  Jai’Wan Davis-Harbor, 11, and his mother Cherisse, appearing in one of Gift of Life Michigan’s “Waiting to Live” video stories.)

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