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Launched in June 2011, the Workplace Partnership for Life (WPFL) Hospital Campaign brings organ, eye, and tissue donation organizations together with hospitals to create fun donation registration drives, social media campaigns, and other events to raise awareness and increase donor registration within the hospital's facilities and local community.
As a highly credible source for health information, hospitals have a unique ability to educate patients, visitors, staff, vendors, and the entire hospital community about the importance of organ donor registration.
A very successful organ donation registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) has been the inspiration for this national campaign.
Workplace Partnership for Life (WPFL) Hospital Campaign
Let Life Bloom!
The Hospital Campaign was launched June 29, 2011 as a special effort of the national Workplace Partnership for Life (WPFL). The campaign focuses on hospitals and state and regional hospital associations, enlisting them in the important effort to register new organ, eye, and tissue donors and encouraging them to coordinate donor awareness and registry enrollment activities with their staff, patients, and community members.
Organ procurement organizations (OPOs) and Donate Life America affiliates (DLAs) enroll in the campaign and work with hospital associations and hospitals to provide support and ideas for organizing donor registry enrollment events. OPOs and DLAs are encouraged to set donor registration goals for participating hospitals in their service areas and report results on a quarterly basis by submitting the Campaign Results form to HRSA. The goal is to register 300,000 new donors nationally by the end of May 2013 and cultivate a hospital culture that incorporates educating and registering potential donors as part of their standard mission.
Become a WPFL Hospital Campaign Partner Today.
Hospital Campaign Guide (DOCX - 550 KB)
Plan Activities, Register Donors, and Earn Recognition
Report Results Quarterly
Materials and Resources
Campaign National Partners
List of OPO/DLA and Hospital Partners (PDF - 153 KB)