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About the Campaign
The Hospital Organ Donation Campaign was launched in June 2011 as a special effort of the Workplace Partnership for Life. Through the campaign, organ, eye, and tissue donation organizations work with hospitals to create engaging donation registration drives, social media campaigns, and other events to raise awareness and register donors within the hospital's facilities and local community.
This national campaign was inspired by a very successful donor registration campaign conducted by the Louisiana Organ Procurement Agency (LOPA) and the Louisiana Hospital Association (LHA) in 2008 and 2009.
Read press releases about the Hospital Organ Donation Campaign.
Hospital Campaign Begins Phase IV
Campaign reaches 327,815 donor designations through Phases I - III
This dynamic collaboration continues to energize a nationwide network of advocates for organ, eye, and tissue donation. As we begin Phase IV of the Hospital Campaign, 1,286 hospitals and transplant centers are enrolled, along with 54 OPOs, 26 hospital associations, and 24 DLAs—working together in communities and across states to promote donor awareness and enrollment.
Phase IV began in August 2014 and continues through April 2015, with the goals of 100,000 registry enrollments, expanding the number of enrolled advocates, and boosting active participation among enrollees.
In Phase III, 538 hospitals, transplant centers, state hospital associations, OPOs, and DLAs earned gold, silver, or bronze recognition for conducting hospital and community activities that promoted enrollment in state organ donor registries. See the full list of partners recognized.
Now, Phase IV offers partners another opportunity to earn recognition. The updated Hospital Campaign Toolkit materials offered below include the campaign guide and scorecard, featuring more than 40 ideas for activities and providing an easy way to record actions and earn points, as well as templates for letters/emails, PSAs, newsletter items, and presentations. The enrollment form, results reporting form, recognition certificates, and the campaign logo are also available here.
If you are seeking additional information or have questions on enrollment in the Hospital Campaign, contact firstname.lastname@example.org.
Hospital Campaign Toolkit
Enroll today and become a Hospital Campaign Partner.
Campaign Stories: Partners in Action